Overview

Penn State Great Valley now offers a specialized program in Marketing Analytics, developed to equip students with the expertise to analyze and interpret data specifically in marketing contexts. This program combines essential foundations in data analysis, machine learning, statistics, and software engineering, tailored to tackle marketing challenges and optimize business decisions. Designed for those looking to harness the power of data to drive marketing strategies, the curriculum emphasizes practical applications alongside a solid theoretical grounding.

Students in the Marketing Analytics program will gain hands-on experience through projects in collaboration with local companies and industry research groups like the Insights Lab, Do iT Lab, and the Smart Systems Research Group. This real-world focus helps students build a portfolio of applied projects, enhancing career prospects and networking opportunities. Flexible course options, including part-time and full-time schedules, accommodate various learning needs, and small class sizes ensure personalized attention from expert faculty.

With the added benefit of Penn State’s extensive alumni network, students in the program join a supportive, global community of professionals. The program’s STEM designation allows for up to 36 months of Optional Practical Training (OPT), providing international students an extended period to apply their knowledge in the U.S. Additionally, Penn State’s Career Management Services supports students with resources and networking, setting them up for success in a range of marketing analytics roles.

This 30-credit program includes 18 core credits, 9 elective credits focused on marketing-specific analytical methods, and a 3-credit capstone project, which serves as a culmination of students’ learning through a comprehensive, hands-on project. Courses are offered in flexible formats: hybrid (in-person and online), fully online, and fully in-person options for international student compliance. This flexibility and career-focused curriculum make Penn State Great Valley’s Marketing Analytics program a premier choice for aspiring marketing data analysts.