{"id":2893,"date":"2024-11-14T01:06:57","date_gmt":"2024-11-14T01:06:57","guid":{"rendered":"https:\/\/coursecompanion.gv.psu.edu\/?page_id=2893"},"modified":"2025-03-21T12:20:07","modified_gmt":"2025-03-21T12:20:07","slug":"ms-in-data-analytics-marketing-analytics","status":"publish","type":"page","link":"https:\/\/live-great-valley-ai-taskforce-chatbot.pantheonsite.io\/?page_id=2893","title":{"rendered":"MS in Data Analytics (Marketing Analytics)"},"content":{"rendered":"<style>.kb-row-layout-id2893_290154-61 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2893_290154-61 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2893_290154-61 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1440px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-4xl, 8rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2893_290154-61{background-image:url('https:\/\/coursecompanion.gv.psu.edu\/wp-content\/uploads\/2021\/11\/dot-grid.jpg');background-size:auto;background-position:50% 49%;background-attachment:scroll;background-repeat:repeat;}.kb-row-layout-id2893_290154-61 > .kt-row-layout-overlay{opacity:1;background:linear-gradient(112deg,rgb(6,147,227) 0%,rgb(20,39,109) 100%);mix-blend-mode:multiply;}@media all and (max-width: 1024px){.kb-row-layout-id2893_290154-61 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2893_290154-61 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2893_290154-61 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-gradient\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column2893_b68759-df > .kt-inside-inner-col,.kadence-column2893_b68759-df > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2893_b68759-df > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2893_b68759-df > .kt-inside-inner-col{flex-direction:column;}.kadence-column2893_b68759-df > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2893_b68759-df > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2893_b68759-df{position:relative;}.kadence-column2893_b68759-df, .kt-inside-inner-col > .kadence-column2893_b68759-df:not(.specificity){margin-top:var(--global-kb-spacing-lg, 3rem);}@media all and (max-width: 1024px){.kadence-column2893_b68759-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2893_b68759-df > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2893_b68759-df inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2893_67c785-c5, .wp-block-kadence-advancedheading.kt-adv-heading2893_67c785-c5[data-kb-block=\"kb-adv-heading2893_67c785-c5\"]{margin-top:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-size:var(--global-kb-font-size-xl, 3rem);line-height:1.1;font-weight:700;font-style:normal;color:#fbfbfc;}.wp-block-kadence-advancedheading.kt-adv-heading2893_67c785-c5 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2893_67c785-c5[data-kb-block=\"kb-adv-heading2893_67c785-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2893_67c785-c5 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2893_67c785-c5[data-kb-block=\"kb-adv-heading2893_67c785-c5\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2893_67c785-c5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2893_67c785-c5\">Masters in Data Analytics (Marketing Analytics)<\/h2>\n\n\n\n<p class=\"has-text-align-center has-sm-font-size has-theme-palette-5-color has-text-color has-link-color wp-elements-aa87939bd8a7a061c8992b23ea711e44 wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2893_bdf2b2-14 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2893_bdf2b2-14 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2893_bdf2b2-14 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:860px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2893_bdf2b2-14 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2893_bdf2b2-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2893_bdf2b2-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2893_bdf2b2-14 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2893_9e21b0-0d > .kt-inside-inner-col,.kadence-column2893_9e21b0-0d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2893_9e21b0-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2893_9e21b0-0d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2893_9e21b0-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2893_9e21b0-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2893_9e21b0-0d{position:relative;}@media all and (max-width: 1024px){.kadence-column2893_9e21b0-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2893_9e21b0-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2893_9e21b0-0d kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2893_24e6fa-06, .wp-block-kadence-advancedheading.kt-adv-heading2893_24e6fa-06[data-kb-block=\"kb-adv-heading2893_24e6fa-06\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.2em;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2893_24e6fa-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2893_24e6fa-06[data-kb-block=\"kb-adv-heading2893_24e6fa-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2893_24e6fa-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2893_24e6fa-06[data-kb-block=\"kb-adv-heading2893_24e6fa-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2893_24e6fa-06 wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading2893_24e6fa-06\">Overview<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Penn State Great Valley now offers a specialized program in Marketing Analytics, developed to equip students with the expertise to analyze and interpret data specifically in marketing contexts. This program combines essential foundations in data analysis, machine learning, statistics, and software engineering, tailored to tackle marketing challenges and optimize business decisions. Designed for those looking to harness the power of data to drive marketing strategies, the curriculum emphasizes practical applications alongside a solid theoretical grounding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Students in the Marketing Analytics program will gain hands-on experience through projects in collaboration with local companies and industry research groups like the Insights Lab, Do iT Lab, and the Smart Systems Research Group. This real-world focus helps students build a portfolio of applied projects, enhancing career prospects and networking opportunities. Flexible course options, including part-time and full-time schedules, accommodate various learning needs, and small class sizes ensure personalized attention from expert faculty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the added benefit of Penn State\u2019s extensive alumni network, students in the program join a supportive, global community of professionals. The program\u2019s STEM designation allows for up to 36 months of Optional Practical Training (OPT), providing international students an extended period to apply their knowledge in the U.S. Additionally, Penn State\u2019s Career Management Services supports students with resources and networking, setting them up for success in a range of marketing analytics roles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This 30-credit program includes 18 core credits, 9 elective credits focused on marketing-specific analytical methods, and a 3-credit capstone project, which serves as a culmination of students&#8217; learning through a comprehensive, hands-on project. Courses are offered in flexible formats: hybrid (in-person and online), fully online, and fully in-person options for international student compliance. This flexibility and career-focused curriculum make Penn State Great Valley\u2019s Marketing Analytics program a premier choice for aspiring marketing data analysts.<\/p>\n\n\n<style>.kt-accordion-id2893_4edac8-88 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:32px;}.kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;background:var(--global-palette8, #F7FAFC);padding-top:0px;padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kt-accordion-id2893_4edac8-88 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:var(--global-palette8, #F7FAFC);color:var(--global-palette3, #1A202C);padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette5, #4A5568);}.kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner, .kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner h1, .kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner h2, .kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner h3, .kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner h4, .kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner h5, .kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner h6{color:var(--global-palette3, #1A202C);}.kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner a{color:var(--global-palette1, #3182CE);}.kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner a:hover{color:var(--global-palette2, #2B6CB0);}.kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette5, #4A5568);}.kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id2893_4edac8-88 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id2893_4edac8-88 .kt-blocks-accordion-header:focus-visible{color:var(--global-palette3, #1A202C);background:var(--global-palette8, #F7FAFC);border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette5, #4A5568);}.kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:var(--global-palette5, #4A5568);}.kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette8, #F7FAFC);}.kt-accordion-id2893_4edac8-88 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id2893_4edac8-88 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette3, #1A202C);background:var(--global-palette8, #F7FAFC);border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}.kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette6, #718096);}.kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette6, #718096);}.kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id2893_4edac8-88:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette8, #F7FAFC);}@media all and (max-width: 1024px){.kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id2893_4edac8-88 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id2893_4edac8-88 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id2893_4edac8-88 .kt-blocks-accordion-header:focus-visible{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id2893_4edac8-88 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id2893_4edac8-88 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id2893_4edac8-88 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id2893_4edac8-88 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:32px;}.kt-accordion-id2893_4edac8-88 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:1px solid transparent;border-bottom:1px solid transparent;border-left:1px solid transparent;padding-top:0px;padding-right:var(--global-kb-spacing-md, 2rem);padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:var(--global-kb-spacing-md, 2rem);}.kt-accordion-id2893_4edac8-88 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id2893_4edac8-88 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id2893_4edac8-88 .kt-blocks-accordion-header:focus-visible{border-top-color:#d4d4d4;border-top-style:solid;border-right-color:#d4d4d4;border-right-style:solid;border-bottom-color:#d4d4d4;border-bottom-style:solid;border-left-color:#d4d4d4;border-left-style:solid;}.kt-accordion-id2893_4edac8-88 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id2893_4edac8-88 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#0e9cd1;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id2893_4edac8-88 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-left\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane2893_126658-53\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Required Courses<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">STAT 500: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=3072\" data-type=\"page\" data-id=\"3072\">Applied Statistics<\/a> (3 credits)<br>IE 575: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=3877\" data-type=\"page\" data-id=\"3877\">Foundations of Predictive Analytics<\/a> (3 credits)<br>DAAN 545: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=5459\" data-type=\"page\" data-id=\"5459\">Data Mining<\/a> (3 credits)<br>MKTG 811: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=4379\" data-type=\"page\" data-id=\"4379\">Driving Business Success with Marketing Analytics<\/a> (3 credits)<br>MKTG 812: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=5312\" data-type=\"page\" data-id=\"5312\">Evaluating Marketing Communications in the Digital World<\/a> (3 credits)<br>MKTG 813: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=5387\" data-type=\"page\" data-id=\"5387\">Data-Driven Customer Acquisition and Retention<\/a> (3 credits)<br>MKTG 814: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=5538\" data-type=\"page\" data-id=\"5538\">Analytics for Brand Management and Customer Experience<\/a> (3 credit capstone)<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane2893_fd61f9-3a\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Electives<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\"><strong>9 Credits of Electives (Choose 3 courses from the following list)<br><\/strong>DAAN 822: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=2663\" data-type=\"page\" data-id=\"2663\">Data Collection and Cleaning<\/a> (3 credits)<br>DAAN 846: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=3631\" data-type=\"page\" data-id=\"3631\">Network and Predictive Analytics for Socio-Technical Systems<\/a> (3 credits)<br>DAAN 871: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=3959\" data-type=\"page\" data-id=\"3959\">Data Visualization<\/a> (3 credits)<br>DAAN 897: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=3836\" data-type=\"page\" data-id=\"3836\">Enterprise Analytics Strategies<\/a> (3 credits)<br>SWENG 805: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=1985\" data-type=\"page\" data-id=\"1985\">Software Project Management<\/a> (3 credits)<br>STAT 501: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=4292\" data-type=\"page\" data-id=\"4292\">Regression Methods<\/a> (3 credits)<br>STAT 510: <a href=\"https:\/\/coursecompanion.gv.psu.edu\/?page_id=4472\" data-type=\"page\" data-id=\"4472\">Applied Time Series Analysis<\/a> (3 credits)<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Masters in Data Analytics (Marketing Analytics) Overview Penn State Great Valley now offers a specialized program in Marketing Analytics, developed to equip students with the expertise to analyze and interpret data specifically in marketing contexts. This program combines essential foundations in data analysis, machine learning, statistics, and software engineering, tailored to tackle marketing challenges and&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-2893","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/live-great-valley-ai-taskforce-chatbot.pantheonsite.io\/index.php?rest_route=\/wp\/v2\/pages\/2893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/live-great-valley-ai-taskforce-chatbot.pantheonsite.io\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/live-great-valley-ai-taskforce-chatbot.pantheonsite.io\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/live-great-valley-ai-taskforce-chatbot.pantheonsite.io\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/live-great-valley-ai-taskforce-chatbot.pantheonsite.io\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2893"}],"version-history":[{"count":20,"href":"https:\/\/live-great-valley-ai-taskforce-chatbot.pantheonsite.io\/index.php?rest_route=\/wp\/v2\/pages\/2893\/revisions"}],"predecessor-version":[{"id":7578,"href":"https:\/\/live-great-valley-ai-taskforce-chatbot.pantheonsite.io\/index.php?rest_route=\/wp\/v2\/pages\/2893\/revisions\/7578"}],"wp:attachment":[{"href":"https:\/\/live-great-valley-ai-taskforce-chatbot.pantheonsite.io\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}